The next shift in energy

ENERGY. REIMAGINED.

The nicotine-free Energy + Focus Pouch.

Mint Mode · Icy Mint · Berry · Citrus

02 — The category opportunity

A NEW CATEGORY. A NEW RITUAL.

A new incremental energy set — not a swap for existing beverage space.

Energy used to require a drink. Now it doesn’t.

The can
The shot
The pill
The pouch

No liquid required.
No refrigeration.
Portable and discreet.
Zero nicotine.
Designed for convenient everyday use.

Adult athlete holding an IQ can at the gym

03 — The consumer occasion

ENERGY, UNCANNED.

No hand. No fridge. No pause.

IQ creates additional energy occasions — the meeting included — without a consumer needing to buy or carry a beverage.

04 — Real people

REAL PEOPLE. REAL REACTIONS.

The best way to understand IQ is to see how people experience it.

Authentic consumer experiences, creator content and real-world product demonstrations are central to how we build the brand.

Brand / fitness film0:23

From the street to the gym

An IQ lifestyle film moving from an outdoor product moment to gym training and pull-ups.

Golf / lifestyle film0:25

A moment on the fairway

An IQ golf film following a golfer preparing beside her bag and taking a swing on the course.

05 — Product innovation

WE ENGINEERED THE FORMULA. THEN WE ENGINEERED THE POUCH.

Six ingredients. One purpose.

ParaxanthineEnergy
Cognizin® CiticolineFocus
N-Acetyl-L-TyrosineAlertness
L-TheanineStress support
Rhodiola rosea (3%)Stamina
B vitaminsMetabolism

Caffeine-free. Nicotine-free.

Enlarged IQ pouch showing the soft woven material

06 — Feel the difference

NOT JUST ANOTHER POUCH.

Energy

Paraxanthine-powered energy, built for life in motion.

Focus

Energy + Focus positioning in a portable, discreet format.

Experience

The upgraded WellWoven™ pouch, flavor system and feel.

	IQ (intended)	Conventional dry pouch
Pouch feel	Super-soft WellWoven™ substrate	Dry, firmer pouch
Release	Designed for smooth, consistent release	Varies
Moisture	Engineered moisture balance	Often dry on first use
Nicotine	Zero nicotine	Often contains nicotine

07 — The product lineup

FOUR FLAVORS. ONE IQ EXPERIENCE.

Mint Mode

Flavor description Pending approval

Pack: 15 pouches
Claim: Energy + Focus
Claim: Zero Nicotine

Coming next Future concepts · not available SKUs

Spiced

Watermelon

08 — The IQ consumer

MODERN ADULTS. MODERN ENERGY.

Culture

Music, festivals, nightlife and live entertainment.

Urban

Creative professionals, fashion, work and everyday productivity.

Always on

Travel, commuting and active routines.

Active lifestyle

Fitness, training, sports and gaming.

Marketed to adults only.

Adult consumer with an IQ can in a fitness studio

09 — Building consumer demand

WE DON’T JUST WANT DISTRIBUTION. WE CREATE THE PULL.

Culture

Live experiences, music and relevant adult lifestyle communities.

Creators

Authentic partnerships and product demonstrations.

Content

TikTok, Instagram and short-form storytelling.

Field marketing

Sampling, product drops and retail activation.

Awareness
Trial
Repeat
Velocity
Scale

Adult holding an IQ can at a nightlife event

IQ can held up in front of a festival main stage

10 — Cultural platform

BUILT IN CULTURE.

Proposed

Relevance through electronic music, live events and cultural experiences.

Electronic music
Live events
Cultural experiences

Festival partnership language, logos, rights and event commitments are pending verification and are shown here as proposed activations.

11 — Collaborations & limited drops

NOT JUST FLAVORS. CULTURAL DROPS.

Possible future brand-building initiatives — not announced commercial agreements.

Spiced limited-edition can concept — SpicedConcept only

Music collaboration limited-edition can concept — Music collaborationConcept only

Sour limited-edition can concept — SourConcept only

12 — The retail opportunity

WE DON’T JUST SHIP PRODUCT. WE BUILD THE AISLE.

IQ Tower™

Proposed display design — production specifications pending

13 — Retail economics

PREMIUM MARGINS. BUILT FOR RETAIL.

Model your chain with the calculator below.

$7.99

Suggested retail price

$4.79

Retailer acquisition cost (assumption)

$3.20

Retailer gross profit / can

40.1%

Retailer gross margin

Acquisition $4.79Retailer profit $3.20

20-can master case: purchase $95.80 · retail value $159.80 · potential gross profit $64.00

Number of storesCans / store / weekRetail selling price$Retailer purchase price$

Weekly units: 1,000
Monthly units: 4,333
Annual units: 52,000
Est. annual retailer sales: $415,480
Est. annual gross profit: $166,400
Gross margin: 40.1%

Illustrative only. Excludes promotions, shrink, taxes, freight and other retailer expenses. Monthly = annual ÷ 12; annual = 52 weeks.

14 — Proof of demand

WE LAUNCHED. CONSUMERS RESPONDED.

30,000

Units sold through the initial launch

$200K+

Revenue generated

90 DAYS

Initial validation period

IQ used the initial launch to validate demand and gather consumer feedback before upgrading the product experience.

Historical results · not current velocity or a forecast

15 — Distribution strategy

FROM PRODUCT VALIDATION TO RETAIL SCALE.

Regional distributors, direct-store-delivery networks, then national retail.

Active / confirmed

Pending approval

In discussion / pipeline

Badger Distribution — Wisconsin, planned proving ground

Future expansion target

Additional regional distributors and DSD networks
National retail opportunities

Potential distributor coverage and prospective retail doors are not active distribution.

16 — Retail launch support

WE DON’T JUST WIN THE SHELF. WE SUPPORT THE SELL-THROUGH.

Planned capabilities

In-store sampling and product education
Creator and social content
Retail locator integration
Consumer trial promotions
Local field marketing
Digital campaigns in launch markets
Retailer-specific promotional support

Days 1–30
Set the display, train store teams, launch in-store sampling and locator listings.
Days 31–60
Creator and social content in launch markets; consumer trial promotions.
Days 61–90
Review sell-through together; refine flavor mix and promotional support.

17 — The commercial opportunity

LET’S BUILD THE NEXT GENERATION OF ENERGY.

Become a retail partner Explore distribution Request product samples

Sales contact: Pending approval

iqpouch.com

ENERGY. REIMAGINED.